Our Why

Why We Exist

We exist because moments matter.
Because memories matter.
Because choosing differently can still feel incredibly beautiful.

Raise a glass to presence. To purpose. To living boldly and beautifully.

In a world obsessed with performing, impressing, and overindulging, any.day represents a different kind of lifestyle — the freedom of not caring about the expectations of drinking culture.

any.day is life without effort, restraint without deprivation, and choice without noise.

Crafted with intention and quietly confident, any.day offers the desirable taste of quality wine without the distraction of alcohol.

For those who choose clarity, mindfulness, and composure.

It’s simply freedom from the need to explain yourself.

any.day began as a refusal to accept the idea that drinking requires intoxication.

Hello there. My name is Kevin, the owner of any.day. I love wine, but not the bad part of wine. I am a certified Champagne specialist as well as a certified French wine scholar. Like most wine experts, I have always focused on the aromas and taste of fine wines, never on the intoxicating buzz that you get. Now with alcohol removed wines, consumers can now get the same sensory flavors and excitement without consuming the intoxicating and toxic chemical called ethanol. My wife and I started on this path of a new journey, a journey we hope you will enjoy.

Our wine is more than a non-alcoholic wine brand—it is a choice, a lifestyle, and a celebration of living.

Our Philosophy

We believe wine isn’t about perfection—it’s about purpose.
It’s the ability of choosing mindful clarity over compromise.
It’s the freedom to say yes to connection, celebration, and presence—without needing alcohol to elevate the moment.

Our wines are crafted for those who lead with intention. For the person who wants to toast to love, life, and everything in between.